FAQ

What is Growth Engineering?

Growth engineering, is a technical field was first introduced by Facebook, the social media giant, about a decade ago. This field combine engineering and marketing techniques and technologies to produce growth for product/ service. 

Who is a growth engineer?

Growth Engineer watches for opportunities to improve and come up with creative growth strategies from PPC campaigns, ecommerce/ conversion rate optimization, and email marketing to well-structured reports to make the company grow with new customers and reduce churn.

What does growth engineers do?

Growth engineers constantly brainstorm new ideas and experiment with metrics and data to improve conversions and user experience. Simply put, they track everything to understand what works and what doesn’t.

What skills do you need for growth engineering?

• Acquisition Skills
• Retention Skills
• Conversion Rate Optimization
• Data tracking & Analysis
• Problem Solving Skills